Author Archives: Kay Fairey

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About Kay Fairey

Thank you for visiting my blog! I am Kay Fairey, an SL fashion addict, a blogger and a BLVD Agency CEO & model, Miss Virtual World Modeling Academy Executive Director & Instructor, Agency Director of Dione Fashion Agency in SL Japan, Fashion Editor & Senior Writer for the Best of SL Magazine. Producer and Host for a live stream fashion program with SLTV, "The Runway", and a model represented by Asymetrique, BeStyle District Agency, BLVD Agency, Dione Fashion Agency, D'ior Fashion Agency, Elegancia, Evangelista, Farouche Tres Modeling Agency, International Model Agency, LOOK Elite Models, MAD Agency, Maritima Inc., Opium Evolution, Passion - The Fashion Agency (in alphabetical order).

New Releases For Your Spring Wardrobe

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So today, I am introducing some lovely new releases that are not only reasonably priced but also great adds to anybody’s spring wardrobe.



The first one is a tight mini dress from Prism Haute Couture Clothing called “Musique Bandage Dress by Journey.” Journey McLaglen, the designer for this brand did such a wonderful job with the colour selection of this mini dress. The form itself is very simple, which allows the lovely colours used to be emphasized and I seriously have no words to praise her for her taste in colours. In spite of the numbers of colours she has used, no one colour stands out and they all blend beautifully into this spring creation. Kudos to the designer also for the great work she has done to match the seams and prim parts. Again, inspite of using so many colours and in horizontal lines, the sides and the lines in the prim part match beautifully and I admire the patience she had to get this right to this high quality level.



The next new release is a preview of the “Glam Tote Bag” from +plus*. Helena Compton had always been one of my favorite designers of accessories ever since I started blogging and she will be coming up with a miriad of colours with a new bag for those people who want that ‘spice’ added to their fashion to make a difference.

Here, I am holding the olive coloured bag but as always, the quality of her bags and accessories are worth checking out if you haven’t yet. Being a graphic designer in RL, Helena’s creations are always a great addition that I rely heavily on for my own styling needs and I am happy to introduce this new tote bag she will be releasing very soon.



And last but not least, another of my all time favorites in brands, Petal Meg. The colours in Fuscia Jewell’s new release “Hydrangea Tied Lariat” was perfect to add as a piece of jewelry to this spring look. I love to use her flower petal jewelry when I want some colours and also when I don’t want to use ‘heavy’ items such as gems or metal pieces and today’s fashion was exactly that.

Fuscia actually uses flower petals covered in resin to create these lovely and sweet creations in real life and she sells the same jewelry in SL as well as RL. I also have some of her real creations in RL and it is not just such a lovely jewelry to own, it is such joy to think that I own the same items as my avatar in SL!! If you are interested, you can buy her RL items in her Petal Meg Website which is where I got mine too. She will ship them to all areas of the globe so this is another thing worth checking out for your RL spring wardrobe as well.



Mini Dress: Prism Haute Couture Clothing, Musique Bandage Dress by Journey

Necklace: Petal Meg Jewellery, Hydrangea Tied Lariat Necklace

Bag: +plus*, Glam Tote Bag (olive)

Nails: Flirts, Metal Girl Collection, Burgundy Dance

Boots: Alpestyle, Funky Boots

Hair: BishWear, Empress (black)

Skin: Minnu, MMS Pale Flower (this skin is no longer available)

Written and modeled by Kay Fairey, CEO & Top Model for Evane Model Agency, Modavia Super Model and Top Model of Boulevard Agency and writer for the Best of SL Magazine.

A Cool Gown Released From Sascha’s Designs

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Sascha’s Designs is a store that sells mainly formal gowns that have a very feminine taste. Well, at least, that was the image. But Sascha is changing!

She released a gown with a slightly different image recently called Roxanna and now she even released some casual wear! I will show the casual outfit in another blog post and today I have “Roxanna” which is a cool black gown with a thick leather belt around the waist and a sheer scarf that drapes down the back from both shoulders.

The prim skirt also uses a unique texture that looks almost like feathers that fall straight down from the waist.

A simple but cool gown like this is something I find most interesting to style as there is room to play around with accessories. For example, although I wore the gown in the style that it came with, I can replace the scarf with another scarf that I might have to add a point colour, or even replace it with a rather voluminous necklace in which case, I might wear a similar bracelet over the gloves.

But today, I kept the original style and instead, matched it with an interesting hat from Chapeau Tres Mignon that looks like a net ball hat that covers the entire front of the head and face. It looks like I have a net over my face, which is a classic and elegant favorite without making the entire ‘look’ look too classic.

To keep the relatively simple and lean look of the gown, I wore simple pumps but one with a good quality look from Styles of edo.

Sascha’s Designs – Roxanna

Outfit: Sacha’s Designs, Roxanna
Hat: Chapeau Tres Mignon, Net Ball Hat (black and white)

Shoes: Styles of edo, EIRIS Cross Strap Pointed Pumps (black)

Hair: Amrita, Prim Hair ‘Ea’

Written and modeled by Kay Fairey, CEO & Top Model for Evane Model Agency, Modavia Super Model and Top Model of Boulevard Agency and writer for the Best of SL Magazine.

A Sweet Casual From "anuenue"

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OK, I’m back to posting my looks and introducing great fashion in SL. Phew…..so glad to be moving on. I have to admit, I just could not bring myself to write and post about fashion for a long time, but I’m ready to go back to normal. So here I go. 🙂

My first post back is a sweet casual style from a small Japanese store called “anuenue.” It’s not a large store but one full of sweet outfits with very good quality. And Marea Kirax, the anuenue designer creates outfits that have a world of its own.

This set of outfits was shown in a fashion show I did with the AGATA Model Agency in Japan recently and it was worn by another model. But I fell in love with it and ended up going to the store myself and buying the same outfit set for myself.

The top is called ‘Many Dots Parka’ that is worn together with ‘Loose Half Pants’ both from “anuenue.” Each outfit comes in four colour variations so you can match other colours too. The top looks like a patchwork of different material that has different colours and polka dots but when used together, it forms an amazing harmony of colours that result in a very sweet design. The white undershirt comes with this top so there is not undershirts layer and it has a cute hoodie which can be seen in the third pic below.

The bottom is a unique pants that is rolled up on one leg only. It comes with an inner pants that is worn as an underpants layer. I wore this with a hair that comes with a beanie cap from ARGRACE. The beauty of this hair is that you never have to worry about hair prims sticking out from the cap as the cap is preset with the hair. The cap is colour changing by clicking on it so you can choose the colour you want to wear it in after you have worn it as hair.


Top: anuenue, Many Dots Parka (green)
Pants: anuenue, Loose Half Pants (03)
Bangle & ring: Lucas Lameth, Han Hana Bangles & Rings Set (Orange/Yellow Gold)
Sandal: HUB, Venus Sandals Brights (orange)
Nail: bijou, NAIL Vitamin Colorset (orange)
Hair: ARGRACE, Beanie (black)
Skin: Lion Skins, SU Fair 31

Written and modeled by Kay Fairey, CEO & Top Model for Evane Model Agency, Modavia Super Model and Top Model of Boulevard Agency and writer for the Best of SL Magazine.

MOlly’s First, Last, and Only Comment on the RUNWAY Debacle

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I believe we are all pretty sick and tired of this RUNWAY magazine fiasco and personally I wish to put this down as one of the memories I have of Second Life and move on.

In a hope to put an end to this, I am posting MOlly Dench, former Managing Editor of RUNWAY magazine’s first, last and only comment she made to her personal blog she made to post this. It was posted as a comment to the previous post but since it was only a link to her blog, I have personally decided to print the whole statement.

And this will be my last post about this unfortunate incident and I will move on, go back to styling and writing about what I enjoy in Second Life.

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M0lly’s First, Last, and Only Comment on the RUNWAY Debacle.

Those of you who know me well – and there are not many of you, I am extremely private – would know, that I do not get involved in SL drama, and I do not post randomly or without being aware of the facts. I do not bad-mouth anyone (unless they have an ARC of over 5000 at the Hair Fair) and I do not get involved in public comment and dramas until I am confident that I know what I’m talking about. I am not a public person and I am not interested in any one’s opinion of my morals or motivations.

I was not planning on making any comment at all on the RUNWAY debacle. This too shall pass, I thought, and sad, and messy, and ugly as it has been, it will be over. We will move on, and the talent and creativity of those at RUNWAY will be put to other uses and will live on in other ways.

However, the latest Final Post by Maggie was really too much for me. Enough is enough, and it is time to put This Issue To Bed.

A Final Post is just that. So Maggie, please stop. No more. Leave. Enjoy your RL. Get well. And stop posting. It’s over.

The comments relating to Thalia’s failure to pass on information, and willy-nilly handing Runway over to BOSL are factually incorrect and must be refuted. I cannot begin to understand why Maggie would email Thalia and post on the blog at the same time, knowing that Thalia is, like myself, in Australia. This means that by the time Thalia even SAW the email and the blog – she does have to sleep, like the rest of us – the IMs, fingerpointing, hysteria and general SL drama was well underway.

However, these I know to be facts:
The minute Thalia saw the email, she cut and pasted it into a notecard inworld, and sent it to everyone that needed to be involved. There was NO withholding of information.

That Thalia, EmmZ and Vera met with Frolic, and that the prime motivator was the assumption – be it incorrect or otherwise – that there were unpaid staff, advertisers out of pocket, and a magazine that was the pride and joy of many.

Their desire to see these obligations met is only to their credit and should not now, or ever, be used as a weapon against them. It speaks volumes that these women decided to try to do the right thing in a mess not of their making. All power to you. Not everyone would behave as well as you tried to do. My respect, ladies.

This sorry train-wreck needs to come to the end of its line right now.

Everything that happened here is because of Maggie’s misreading of the situation.

The lack of communication with those who believed in her was unacceptable, and after the amount of time we have all spent in SL, laughable. There is always a drama when something like this happens, this is NOT a surprise result, and as many, many people have said, had there been a real desire to pass RUNWAY on, meetings with trusted associates should have taken place prior to the announcement and a seamless transition could have been effected. Even the sale of the business would have been acceptable. This was poorly handled and the fallout has been people hurt and confused by the events that transpired.

I know, with every fibre of my being – both SL and RL beings, I might add – that EmmZ, Thalia, and Vera especially, acted as they thought best in an horrific, sudden, and overwhelming situation, with IMs and notecards flying and information, good, bad, and ridiculous, pouring in on all sides. It is a deluge, and exhausting when it occurs.

All of these women are known to me personally in RL and I respect and like each one.

So – time to stop. Thalia, EmmZ, Vera, and everyone else associated with RUNWAY, behaved as best they could given the information they had at the time and whether their decisions were right, wrong, or indifferent, were forced upon them by the actions of Maggie and Ocean.

And the rest – can we please say – is now history.

From me, there will be no further comment. Except to say – I loved my time at RUNWAY, and I am proud of what we did. And Thalia, Vera, and EmmZ? Rock on, girls. You behaved impeccably. Thank you for your moral stance, and your belief in people, the magazine, and even Maggie – right through to the bitter end. It makes you better people, not worse.

M0lly Dench
Former Managing Editor
RUNWAY Magazine.

Dramas and Divas and the Whole Damn Thing

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I was one of the RUNWAY Magazine staff who got involved in this whole drama that is hitting the SL News about RUNWAY Magazine closing and I had been quiet feeling sick of all the assumptions and gossip.

Here is a statement from Thalia, the Fashion Editor of RUNWAY and one of the staff who had been with the magazine the longest, who decided to post this as all the “facts” surrounding what happened that day. She has asked me to post this on my blog as a personal favour.

Written by Kay Fairey, former staff writer of RUNWAY Magazine.

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Drama and Divas and the Whole Damn Thing

By Thalia Jie – former Fashion Editor of RUNWAY Magazine

In respect of the demise of RUNWAY magazine, I have no obligation to make any comments, however, I will state that various blog postings made about Frolic Mills and the RUNWAY/BOSL merger are not factual.

The facts are:

  • On the 8 April 2009, RUNWAY annouced the departure of both CEO’s from Second Life in a blog posting. No prior notice was given to staff. [RUNWAY blog]
  • RUNWAY did not pay its employees or contracted writers for their work last month of work, while reassuring everyone that they would be paid in a matter of days.
  • RUNWAY owners, Maggie Mahoney and Ocean Bates created the impression, right up to the day that the demolition started on the RUNWAY build, that it was business as usual.
  • A public statement was issued on their blog that RUNWAY magazine “has been left to the staff if they desire to continue its legacy” however no mention was made of outstanding revenue from existing advertising contracts.
  • Neither of the RUNWAY CEO’s replied to emails or telephone calls.

I personally would like to thank Frolic Mills for agreeing to an invitation to join myself, EmmZ Tzara and Vera Canning in a meeting to discuss these events. Frolic Mills gave his commitment that all RUNWAY staff would be paid and all advertising contracts honored. The result of that meeting was that the transition to BOSL was agreed to and work proceeded on the May issue of RUNWAY magazine. Designers and advertisers were reassured that everything was returning to normal.

One April 9 2009 a further statement was issued on the RUNWAY blog by the departing CEO’s of RUNWAY announcing that “RUNWAY will not merge with BOSL” and citing coercion on the part of Frolic Mills.

My decision regarding the BOSL?RUNWAY merger was not made through coercion or manupulation nor was I forced into any actions in a state of “shock.” I find that implication personally insulting.

My decision to merge with BOSL was made on the following basis:

  • Paying RUNWAY employees monies owed.
  • Paying feelance writers/photographers for RUNWAY projects
  • Honoring existing RUNWAY contracts with advertisers up to and including the July issue of RUNWAY
  • Acting decisively and promptly as the news of the CEO’s departure had been announced in the public forum
  • With full knowledge that despite the RUNWAY blog statement that RUNWAY magazine “has been left to the staff if they desire to continue its legacy”, a blog statement is not a contract, and it is not a legal transfer of ownership.
  • Misgivings regarding exactly what “the legacy” of RUNWAY magazine entailed.

On April 9 2009, the the same blog post, CEO Maggie Mahoney stated that she has “decided to retain the branding rights and trademarks [to RUNWAY magazine] and let the magazine officially close”.

Please direct all inquiries regarding monies owned by RUNWAY to Maggie Mahoney and Ocean Bates.

I have listed the facts as I understand them, and there will be no further comments.

Thalia Jie

11 April 2009


Phoenix Resurrection by Phoenix Rising

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When I first wore Phoenix Resurrection, I immediately knew why the designer named it so. It depicts a phoenix rising from the ashes.

It comes with a feathered crown, which, of course you don’t have to wear if you cannot find a hair that matches, and also luxurious feathers that cover the back of the gown skirt. If you don’t like the feathers, you are given a choice of a more plain skirt without the ornament.

What is so impressive with this gown is the top part. The upper area is full of glitter but in very elegant colours and as you go down, the top becomes very sheer as if it was using the finest of threads for the material. As you know exposing your skin, even with avatars, can sacrifice elegance in outfits making it look less classy. But this is a great way to show that little bit of skin without losing this. I have, of course, seen other outfits that use see through material but I have never seen one so sheer as if it blends into the skin.

The gown looks very slim when viewed from the front but once you see the side or back view, you notice how the gown flows away from your body and looking as if it was trailing behind.

I used a Gabrielle Gem Set in Antique White Pearls from Virtual Impressions. This is a jewelry store that makes such realistic pearls! In fact, when edo Tone wanted antique pearls to sell in his store, Chrissy Ambrose, the creator and designer for Virtual Impressions was who he turned to. So the design may be different but the pearl pieces are the same pearls that edo has in the Style of edo pearl jewelry, which I still think are the best on the grid.

The design that Chrissy came up with, however, is a little more decorative and she has a collection of antique pearls, white pearls, pink pearls and black pearls with the same design. As her prices are always very reasonable and affordable, it would be a great addition to have all four variations, as they look so good with gowns.

Phoenix Rising – Phoenix Resurrection


Outfit: Phoenix Rising, Phoenix Resurrection
Necklace & Earrings: Virtual Impressions, Gabrielle Gem Set in Antique White Pearls
Shoes: enkythings, Ekota-T Pink
Hair: Miss B, Pamela Hair (Black)
Skin: Lion Skins, SU Fair 19

Written and modeled by Kay Fairey, model and writer for the Best of SL Magazine and Runway Magazine.

Eshi Otawara’s Art Of Clothing

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Eshi Otawara has become well known for her ‘art’ which is probably a more appropriate term to call her creations than ‘outfits.’ Her most recent release is one call ‘POPI’ which takes its theme from poppy flowers.

The garment is basically white with poppy flowers forming a design as well as a pattern on the bodice area of the outfit and also a very big hat that comes with the outfit. The hat is a huge poppy flower itself with over-sized hat pins added as accents.

The outfit also comes with a choker that is shown here and also a ring that is a bumble bee which I thought was so cute. So when the avatar moves the hand, it looks like a bumble bee is flying around a field of poppy flowers.

There is really very little you can add to this without distorting its balance. Here I wore a relatively plain pair of white shoes and also a hair that was a tight updo so as not to take away from this lovely hat.

Eshi Otawara – POPI by Eshi Otawara


This was an outfit that I had a lot of fun taking pictures as the outfit itself was almost like a sculpture. So I added a few fun shots I took also.


Outfit: Eshi Otawara, POPI by Eshi Otawara
Shoes: S. Olbers, Kroko “Wedding”
Hair: LeLutka Beaute, Ballerina Bun (Charcoal Black)
Skin: LeLutka Beaute, MMS New York – Fair makeup 7b

Written and modeled by Kay Fairey, model and writer for the Best of SL Magazine and Runway Magazine.

Glitter, Glitter, Glitter For A Mini Dress

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If you like glitter, this is a dress for you. Zalyn Bailey of “VoguE” has seven drooling colours for a glitter mini dress that is sexy, fun and charming.

This glitter mini dress comes in red, purple, blue, yellow, pink and orange aside from the green that I am showing here today. They all have a silky black ribbon running from the left shoulder with a big black ribbon at the bottom, adding an accent to an otherwise very simple design. But as I always say, the simpler the more fun in styling. You can style this in so many ways and that is exactly what I love doing.

Today, I styled it by adding a cool turquoise colour to the green by using this colour for jewelry and shoes that I wore. For my hair, since the dress is simple, tight and tiny, I am wearing a very voluminous hair that spreads out wide. It would be a terrible mistake to use this kind of hair with an outfit that has volume also as that will only make you look BIG. Here, however, you maintain a balance and that’s what you want to achieve.

With the green and blue as key colours and a big hair + tight dress, I think I have achieved a fun and cool look.

VoguE – Rosa Sequin Green (Heaven)

Outfit: VoguE, Rosa Sequin Green (Heaven)
Necklace, bracelet and earrings: R.A. Crystal, rama’s Tanya turquois set
Shoes: Haysuriza, Eiris Cross Strap Pointed Pumps (Turquoise)
Nails: Celestial Studio, Lulu Fingernails (Dark Red)
Hair: Tsukinowaguma, Doll (black)

Written and modeled by Kay Fairey, model and writer for the Best of SL Magazine and Runway Magazine.

Gorgeous Gowns by Sascha’s Designs

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Sascha’s Designs is one store you don’t want to miss if you are looking for gorgeous gowns. Sascha’s Designs has so many gorgeous gowns, it’s almost hard to make a decision which one you want. But the good news is that the gowns here are very reasonally priced. For the quality of gowns you get, I must say, the prices are very good and fair.

Afterall, in RL, there are rare materials you can use, silk, gems, gold, all the things that can justify expensive prices. But in SL, they are just textures. You can have a diamond texture and say it’s diamond. So what is a high priced gown priced after?

Sascha Frangilli is one designer who is very aware of this and she maintains that her customers must be charged fair prices for outfits. And for this reason, she continues to offer fabulous gowns at fair prices.

There are so many that I want to show but today, I am showing a gown called “Cou Cou Gold” which is a gorgeous gown with a gold glitter and black velvet like material. It comes in a full ballroom gown skirt as well as a knee length cocktail dress and also a mini skirt, allowing you to wear this for any occasion where you need to dress up. You also get two pairs of gloves in this set. One gold and one black. So you will be able to have a lot of fun styling.

Sascha’s Designs – Cou Cou Gold (ballroom gown with gold gloves)

This is the knee length skirt that is also in the set worn together with black gloves.

Outfit: Sascha’s Designs, Cou Cou Gold

Necklace & Earrings: JCNY, Cassandra, Vintage Shoulder Drape, Necklace Set (gems set to Topaz)

Shoes: Digit Darkes Shoes, Jen Heel-Golden Age (Gold pumps)

Hair: Hair Styles by Tami McCoy, Posh II (midnight with bangs)

Skin: Minnu, MMS PaleNF – Sid (Minnu is now re-opened as LeLutka Beaute)

A Sweet Coat From Bliss Couture

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Bliss Couture is a store that many people know as a gown store. That was my image too. But the other day, I found this sweet short coat that had a nostalgic feel to it. It looked like a couture coat of the past and I liked it very much!

So I tried to imitate a look with a retro feel and decided to add pink as the second colour. Unless you are going for that crazy and fun psychedelic look that is a burst of colours, it is usually good if you decide on the primary colour and secondary colour. Here it’s green and pink.

So I wore this hair style that had a colour changing hair band from Adored Clothing & Hair and matched it with pink boots from Gbberish. These leggings came with the coat in the same set, but you can also wear jeans or other leggings. Another look I would like to try with this coat would be to wear red leggings and make a green & red look. Maybe I’ll try that next time.

I changed the skin too to one that gives me that pink lip. Not the nude pink that current makeups have but one with that mat pink colour in older fashion shots.

Bliss Couture – Juicy Doll Coat (Olive)


Short coat & leggings: Bliss Couture, Juicy Doll Coat (Olive)
Earrings: Swallowtail, Natural Stone earring (turquoise)
Nails: J’s, Nail Pink 07
Short boots: Gbberish, Candy Shop Boots (Bubblegum)
Hair: Adored Clothing & Hair, Joyce Hair
Skin: LeLutka Beaute, London Fair makeup 1b

Written and modeled by Kay Fairey, model and writer for the Best of SL Magazine and Runway Magazine.